The tradeshow ran from the 19th- 22nd of June 2012.
Earlier in January this year, Sozzani had visited Nigeria to create a network of small and medium-size businesses which would have not been feasible without the input and assistance of Mr Kola Karim, CEO of Shoreline Energy International a well meaning business man who facilitated for LDA be part of the Discovered in Africa by Vogue Italia project.
In May this year, the LDA brand was featured in L’Uomo Vogue, May-June 2012- “Rebranding Africa” Issue dedicated to Africa to show how this continent is moving and developing while trying to get out of a difficult situation of poverty and illness. LDA was featured along side influential personalities such as Presidents, First Ladies, and Queens, artists, writers, musicians, designers and models, according to Vogue “they are the evidence that Africa is developing and progressing continuously and that only showing its positive side we can change the perception of collective imageries and make it attractive for the production not only of fuel but also of fashion, cinema and tourism.
LDA as you already know creates pieces that are unique in style and combines pattern, print, exquisite and even traditional fabrics to produce day wear, evening wear, gowns and cocktail dresses that bridge time and make the label successful. The brand has been featured in various African and international media including Vogue Black, ARISE Magazine, Daily Mail, Essence.com, WWD.com, ITN News, NTN24.com, ABCNews.com, Reuters UK and Centric/BET.