Kitenge prints are the new additions to ASOS Africa this 2012. This three year old sub-line from the e-tail giant is revamping and changing traditional wax print to give them a modern twist and incorporation of all spring trends like pencil and midi skirts, peplum detail, micro shorts, crop top and tunics.
The concepts for these prints are to convey a mood and a meaning through color and pattern. The range is all about clashing prints and geometric panels. Another trend that is within this collection is neon colours, you can see a spectrum of acid lime turquoise and lilac contrasting with black and white sections.
The range, is made in conjunction with Soko and several small African communities. For each Asos Africa garment sold £5 goes to help the building of Soko’s new workshop and is match funded by the Asos Foundation.
Last June Michelle Obama wore an Asos Africa top on her visit to the continent.
See more of the collection below;
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To shop for this collection, go to http://www.asos.com/Women/A-To-Z-Of-Brands/Asos-Africa/Cat/pgecategory.aspx?cid=15683
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